MARKETING

OFFENSIVE MARKETING?

An observation would be that most consultants who understand how to create project maps etc don't really get Marketing. Beyond reducing the cost of print or questioning why response rates are so low (they're always low) they don't really get into the end to end effectiveness of the discipline…much to the annoyance of the marketers. We're different. Again it comes from having walked the walk in the harshest of terrains. We at  TGM  have a marketing partner who compliments our work in re-building the operational engine with the oil of the marketing message. Most would agree wars can't be won by air power alone, ultimately the infantry (sales) have to go in to take ground. But air power is crucial in preparing the assault. Sales and Marketing, not Sales  OR  Marketing.


We believe both are part of what's needed to make things happen - AN ENTIRE SYSTEM OF ACTIVITIES - Sales, Marketing, Brand, Service, Products, Loyalty, Competitiveness, and Operational Excellence. They all need to work in tandem for a successful top line.


Our marketing is not fluffy words and charts on PowerPoint slides; it's about making things happen. Our Marketing guys know what it's like to be out-spent and out-discounted by the competition. It's a bit like getting up every morning and taking on Mike Tyson. But they also know the big boys get complacent and lazy, like Tyson did. They know you need to be fitter and more flexible, to be more tactical than strategic and they know how to load up the bombs to take out the opposition. Pound for pound we're Sugar Ray Leonard…and as we know he never got fat and lazy.


"Na Mas" - Roberto Duran pleaded - and so will your competition.


We use our collective marketing expertise which spans data strategy and segmentation to brand strategy, customer insight, direct marketing and customer experience management, to eke out the areas needing improvement. No hidden agenda, no preferences or bias, no particular emphasis on the pretty bits that win awards. We simply tell you how it is and work with you to get the best return for every penny spent.